Tuesday, September 13, 2011

Apartment Listing Analytics

Landlords and property managers who list their rentals on HotIgloos.com can now view how many people have seen and inquired about each listing. It also shows how many times the listing appeared in search results. This is useful information because if a listing shows up a lot, but isn't clicked on, then it means the price or the title are not appealing enough and should be modified.

The data is updated daily at midnight and shows a running total for the preceding two weeks.

Wednesday, September 7, 2011

Call Tracking For Optimized Marketing

If you advertise your rentals in various sources (websites, signs, classifieds, etc) it's important to track which are sending you the most leads. You can allocate more resources to the ones that work and less to the one's that don't. 
You can also see which days and times get the most calls. This helps you plan when to advertise and when to be available.

Tuesday, September 6, 2011

Improved Craigslist Ad Tracking

HotIgloos introduces new and improved Craigslist ad tracking. And of course, it's free.
Now you can see how often your Craigslist ads are viewed by day and by hour.